For me, this is absolutely the most wonderful time of the year. The Masters is a sacred tradition like none other!

There’s plenty of things you probably know about the Masters. But here’s a few things you may not know:

•  Only 20% of first-round leaders have gone on to win.
• The Green Jacket takes one month to make.
• The map in the Masters logo is geographically inaccurate.
• Someone once purchased an authentic Masters Green jacket at a thrift shop for $5.
• Augusta National was used to raise cattle and turkey during WWII.
• Arnold Palmer once ordered an Arnold Palmer at the Masters.
• Each of the 18 holes is named after a plant or shrub that adorns it.
• Two items on the quintessential Augusta menu: the pimento cheese sandwich and Georgia Peach ice cream sandwich.

 Here are a few more interesting facts about advertising at The Masters:

• Magnolia Lane extends from the entrance gate to the clubhouse. The large magnolia trees that line both sides of the 330-yard road date to the late 1850s. It was paved in 1947.
• Even though CBS has held broadcasting rights for the Masters since 1956, the contract is renewed each year.
• On course advertising is not allowed & branded products are covered with a Masters logo.
• Avid golfer Dwight (Ike) Eisenhower is the only U.S. president to have been a club member. Ike's Pond occupies 3 acres near hole No. 9 on the par-3 course, a nine-hole layout that is the site of the traditional Par 3 Contest on Wednesday of Masters week.
• The Record Fountain was built to commemorate the 25th anniversary of the Masters. It is located left of the No. 17 green and displays course records and Masters Tournament winners.
• Announcers saying words such as Fans or Spectators are not allowed. They must be called Patrons or Gallery.

 I hope you enjoy the Masters this weekend as much as I will!

Shelley West